Product launches
By the time the cover falls, our work is long done.
At a product launch, months of work condense into a single moment: the wraps come off, and every camera points the same way. Whether that moment holds is decided long before — at the arrival already, and at the latest by the question of whether press, dealers, influencers and internal guests each get the running order that fits their role.
We therefore plan a product launch event as a controlled sequence, from the first transfer to the last interview slot. Every audience has its own route to the product, and the brand stays present without crushing the venue. Confidentiality, embargoes and access control sit in our run sheet like any other trade.
How we work
One project lead is responsible for the entire launch, from creative through technology and logistics to guest handling on the day. AV and staging come from our own stock; light, content surfaces, transfers, host teams and backstage access are planned as one, so that nothing happens in front of the stage that has not been prepared behind it. Press, influencer and dealer programmes run separately where needed, and each of those groups gets its information at the moment the dramaturgy calls for.
Where this happens
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Balearic Islands
Mallorca
Mallorca has the largest production capacity of our five destinations, plus private estates, palaus and venues with helicopter access. This is where a launch belongs if it needs to scale, or if the staging starts with the arrival itself.
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Balearic Islands
Menorca
Menorca is the quietest of the five islands, with little air traffic overhead and the protective rules of the biosphere reserve. If confidentiality tops the brief, the search starts here.
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Balearic Islands
Ibiza
Ibiza offers design-led venues, festival-grade rigging and strong production crews. Here a launch holds up even in front of a creative-industry audience.
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Malta
Fortresses, harbours and baroque streets give Malta a cinematic backdrop, and the crews work in English. That pays off when the launch doubles as a film set and needs to deliver material for later use.
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Balearic Islands
Formentera
As a base for a complete launch programme, Formentera is out. The island suits a reveal for the smallest of circles; the programme is then run from one of the larger islands.
Frequently asked questions
What does a product launch with LXP include?
How does the product stay secret until the reveal?
How is press handled at a product presentation?
Which destination suits a product launch event?
How much lead time does a product launch need?
Brief us
Fully costed proposal in 24 – 48 hours.
One contact — from brief to on-site delivery. We come back with venues, programme outline and indicative budget within two working days.
Request a proposal